Workshop on: How to sell in the UK, mainly aimed at IT companies? was held in Stara Zagora by Bob Spence - a business development specialist from the United Kingdom

We had the pleasure to welcome Bob Spence - consultant, trainer, coach, writer and lecturer on the topic of creating and implementing sales at the Regional Isohistorical Museum - Stara Zagora. Author of the UK's only accredited training on the subject of building professional and commercial relationships - ILM Qualification: Executive Program for Professional and Business Networking.

He presented a workshop on: How to sell in the UK, targeting mainly IT companies?' The workshop looked at how UK commercial communication is influenced by different values, attitudes and beliefs and the effects that cultural behavior has on UK sales. In terms of deal making, the focus was on the challenge that big companies don't know how to buy from small companies, which in turn don't know how to sell to big companies.