The Bulgarian manufacturer of hotel cosmetics LAREN Hotel Cosmetics opened its new factory in the village of Yulievo, Stara Zagora region

The Bulgarian manufacturer of hotel cosmetics LAREN Hotel Cosmetics opened its new factory in the village of Yulievo, Stara Zagora region. The investment in the modern production facility is worth 2.5 million leva and will kick off the next stage of the company's development.
The official opening ceremony of the enterprise was attended by Rositsa Raykova - Head of the Investments, Energy Efficiency and Green Transition Department, Anton Tonev - Municipal Councilor in the Municipality of Stara Zagora, and Kremena Karaulanova - Executive Director of LAREN.
The company, specializing in hotel cosmetics, consumables and textiles, has a portfolio of over 500 products and is already working with partners from Greece, Romania, Croatia, Hungary, North Macedonia and Moldova. LAREN is a vivid example of a Bulgarian company that is moving from distributing foreign brands to completely own production with international ambitions.
The new base will allow for expansion of volumes, development of innovative product lines, including a patented skin care recipe, and participation in a prestigious exhibition in Paris in 2026. 
 The story of LAREN Hotel Cosmetics is part of the larger transformation we are witnessing in the region - Stara Zagora is becoming a location that not only attracts investments, but also creates conditions for sustainable growth and global development.