05 Dec 2025

Head of Invest Stara Zagora Rositsa Raykova: Digital4StaraZagora proves the successful partnership between the municipality and business

The fifth edition of Digital4StaraZagora is held at the Stara Zagora Cultural Center and is dedicated to trends in business and online commerce. The event brings together leading experts and entrepreneurs who share practical experience, strategies and working solutions.

This year's edition is focused on the latest trends in e-commerce and modern business. Leading experts and proven practitioners will share their experience, successful strategies and working approaches for development.

During the two-day conference, key topics related to the real challenges and opportunities facing business today will be discussed. Participants will learn how to build a clear structure for developing their brand and how to implement working systems that lead to sustainable growth. They will receive up-to-date information on new technologies - including how AI, modern payments and new visual formats can be used effectively right now.

,,Digital4StaraZagora is one of those formats that we do with the clear idea of ​​being useful. Every year I see how more and more people attend the event not only to listen, but to find solutions for their business. This motivates us to build on and transform Stara Zagora into a place where new ideas and successful partnerships are born,” is the opinion of Lyubomir Atanasov about the conference in Stara Zagora.

The Digital4 event network covers more than 15 regional cities in the country. Last year, the initiative attracted over 5,000 participants, and next year it will celebrate its first anniversary - 10 years.


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