14 Nov 2022

TWO DAYS IN STARA ZAGORA REVEAL THE SECRETS OF SUCCESSFUL DIGITAL MARKETING

A two-day seminar "Digital4StaraZagora" gathered nearly 200 participants under the linden trees. In the hall of the "Stara Zagora" Cultural Center, the forum was opened today, which gives first-hand experience of the trends in online marketing for the coming year.

"It is my honor, on behalf of the Mayor of Stara Zagora Municipality, Zivko Todorov, to welcome you all to our city. I thank the organizers for choosing Stara Zagora for the second time and for our city to be part of the national Digital4 campaign," said Rositsa Raykova, who heads  "Investment department" of the Municipal Administration, at the opening of the event. "Two years ago, we started building the "Invest Stara Zagora" brand with the main goal of attracting investors to our region and creating an appropriate presence and content that would benefit businesses in our city. We "sell" not a product, but a potential. It is important for us that we are correctly positioned and that our messages are at the appropriate level. I am glad that this time too we will get the practical guidance that everyone who is a part of this field needs. I wish you success!", Raikova also said from the stage, minutes before the two-day program officially began.

I send special thanks to the Municipality of Stara Zagora for the partnership and support they provide, because without them - our event today would not be the same. It is my pleasure to be part of the second such meeting here", Dimitar Ivanov, who is part of the digital agency "Valival"- co-organizer of the event, shared with the attendees.

Lyubomir Atanasov, founder of the "Digital4StaraZagora" campaign and manager of the "Internet Media Group", expressed gratitude for the cooperation with the Municipality and the "Investment department".  "Believe, evolve and attend more and more such events that can improve you," he exhorted.

Stara Zagora is hosting the long-awaited event in the digital services and marketing industry. It is entitled "Trends in online commerce 2023" and brings together an interesting program for different types of businesses. Various lectures and discussions are led by representatives of businesses, advertisers, influencers and specialists. They will share invaluable practical advice and provide guidance on the upcoming year's trends in digital marketing and online commerce.


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