Business forum "Invest in the Region of Stara Zagora: Why the right time is now?" was held in Cultural center - Stara Zagora

On November 26, the Cultural Center "Stara Zagora" became the stage for the international business forum "Invest in the Region of Stara Zagora: Why the right time is now?".

Organized by the Municipality of Stara Zagora in partnership with Invest Stara Zagora, PwC Bulgaria and Emerging Europe, the event brought together over 150 participants, including representatives of leading companies, financial institutions and academia.

Were  highlighted the strategic advantages of the region, including its central location, modern infrastructure and qualified workforce.

The main discussions were aimed at stimulating innovation, digitalization and sustainable practices as key elements for future growth. Initiatives to strengthen technology transfer, entrepreneurship and education were also presented, which confirmed Stara Zagora's readiness to respond to the challenges of the global economy.
The forum established Stara Zagora as a leading investment destination in Bulgaria and the Balkans. With a combination of strategic planning, commitment to innovation and sustainability, the region is paving its way to long-term economic growth and international recognition.